Development Guidance
An early roadmap for SEO-friendly proxy translation
Provided the first roadmap for SEO-friendly websites translated using a proxy-based approach, used by more than 300 globally recognized brands.
Practicing, researching, and guiding companies on Go-to-Market strategies, SEO, and International SEO since 2006.
Being helpful at the right time is what differentiates vertical leaders from the rest of an industry.
That belief shapes every engagement: understanding a business deeply enough to know what its buyers need, and when.
Blas's path into SEO started as a flower shop owner, learning firsthand how search visibility could make or break a small business. That hands-on experience grew into building the tools and platforms behind today's strategy: he co-leads Navigamo and created nemo®, a no-code, multi-LLM AI agent platform serving Navigamo clients and external clients alike. That builder-and-founder facet brings a different point of view to SEO and GEO: one grounded in business outcomes and product decisions, not just recommendations. It's why the measure of success is never vanity metrics like traffic or rankings alone, but the real business results a strategy produces.
Projects behind the strategy
From the first proxy-translation roadmap to a working hreflang standard, a content and persona analysis engine, and a CMS migration tool built for growing businesses — a track record of designing and building the tools that make multilingual and multi-country SEO work at scale.
Development Guidance
Provided the first roadmap for SEO-friendly websites translated using a proxy-based approach, used by more than 300 globally recognized brands.
Product Owner
Led the design and development of a smart technology that guides users to the best local version of a website, generating 3x to 4x the traffic for multilingual and multi-country sites.
Product Owner and Development Guidance
Designed and led the creation of a workable hreflang solution for global websites, addressing one of international SEO's most misunderstood technical challenges.
What is the hreflang?
Building internal project
Designed and developed a content and persona analysis tool to better guide entity maps and knowledge graphs for SEO and GEO programs.
Building project in beta
Built an internal migration tool that lets small and medium businesses move out of CMSs like WordPress, Wix, or Drupal, and manage updates with a visual editor, with AI support, or both.
Take the website, leave the platform
Created nemo®, a no-code, multi-LLM AI agent platform serving Navigamo clients and external clients alike, extending the builder mindset behind the strategy into a product used well beyond it.
Build your agentA practice built on continuous learning and collaboration.
Formal education combined with personal research and active involvement in digital marketing groups keeps the strategy current.
Works with copywriters, graphic designers, video producers, voice artists, and musicians to bring brand stories to life.
Takes time to understand each business's needs before aligning any marketing strategy.
Blas is a leader, mentor, and longstanding marketing expert with in-depth knowledge of SEO and international SEO. He's not a cookie-cutter consultant; he takes the time to understand each business's needs and aligns marketing strategies accordingly.
Ilaria Merizalde, International B2B Marketing Manager
Blas brings nearly two decades of hands-on SEO and International SEO experience to the stage, delivering sessions in both English and Spanish that go beyond theory; grounded in real campaigns run across 60+ markets and 20+ languages.
Audiences leave with practical, actionable takeaways on international SEO, multilingual strategy, and Go-to-Market execution, not just slides. Blas has presented at industry events including the International Search Summit and IAB events.
Blas has also spoken to marketing teams and conference audiences in Fort Lauderdale, Miami, Palm Beach, Gainesville, Orlando, Boston, Chicago, Columbus, Bogotá, and Ciudad de Panamá, bringing that same energy and clarity to every new audience.
Book a meeting to see how international SEO and Go-to-Market strategy can work for your business.